Expanding the Footprint Collaboration Portal

OVERVIEW

Strategic Initiative #4: Expand the Footprint of the Mountain Beyond the Mountain

For future growth, it also will be necessary to raise awareness of Mt. Irenaeus beyond our current base of friends. We can do this by building a stronger connection with those who know us but aren’t deeply involved, offering greater outreach to St. Bonaventure’s alumni. We also have the ability to target those who have an interest in Franciscan spirituality yet are unaware of Mt. Irenaeus. We also know the Mountain isn’t just on the Mountain! Areas of growth for us are digitally and our on-the-road ministry. We need to continue supporting these areas.

Strategies to meet this initiative:

4.1) Further develop road, home and virtual ministries, ensuring a common experience across all gatherings, cultivating local leaders to build community.

4.2) Deeply review and recommend changes to our communication materials to make it very clear what it is we offer to the world.

4.3) Develop a Marketing and Digital Ministry plan that provides more ways of sharing the Gospel message lived out through the Mountain’s life and ministry.

WHAT SUCCESS LOOKS LIKE

We have new people visiting both our physical location as well as our digital offerings. On the road ministries, as well as local communities, are alive and vibrant. Some of these new friends are interested in joining residency at the Mountain.

CURRENT TASKS UNTIL NEXT MEETING

Fr. Dan and others will lead this portion of the work.

a.) Review vision, mission and common life document.
- ACTION:
b.) Outline ways to evaluate communication materials and platforms.
- ACTION:

a.) Consider a comprehensive survey to further discover what people desire from our communications and ministry efforts.
- ACTION:
b.) Draft updated style guide.
- ACTION:
c.) Begin to outline marketing and ministry plans that include not only the work of this initiative but the integration of the other five areas and the work that’s underway.
- ACTION:
d.) Begin to identify our audiences – and the many subsets of audiences we currently communicate with and minister to. Think of the spectrum of friends we have – from experiencing the Mountain in their first year to 30+ years. From current student to alum. From Mountain friend to first-time “stranger.” From local neighbors to people across time zones.
- ACTION: